But this turned out not to be the case: across all the institutions, guests reported a consistent level of awe as they departed. science museums tend to have more multisensory and energetic exhibition spaces, while zoos and aquariums offer significant outdoor components and connection with live animals). Researchers expected to see highly varied levels of awe among different types of institutions, given the distinct nature of both their content and how it is presented (e.g. “The more we learn about how people respond to and learn from our exhibits, the more we can design experiences that create the most impact and engagement for them.”
“We know that visitors come to museums to see new things and expand their learning,” said Aaron Price, director of research and evaluation at MSI. The study revealed several key insights that can inform exhibition development and design. MSI surveyed 899 guests at the conclusion of their visit and 550 of them again about a week later. “Research projects like this, that help us better understand how visitors experience our exhibits, are critical to our ability to be responsive and relevant to the communities we serve,” said Chevy Humphrey, president and CEO of the Museum of Science and Industry, Chicago. While invoking awe is a goal for most institutions and programs, the topic has received relatively limited scholarly attention in cultural settings.
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The study, published in the April issue of the professional journal Visitor Studies, explores how the level of awe guests experience ranges among different museum types and sizes, how long these feelings and memories of awe last, and whether there are differences in the experience across demographic and behavioral variables. But what do we really know about where and how awe occurs?Ī new research study sheds light on awe and what we can learn from it, drawing on surveys of visitors to the Museum of Science and Industry, Chicago (MSI) and seven other science centers, art museums and cultural institutions located in Chicago, Denver and Minneapolis. Each experience inside a museum or science center can inspire awe, a complex emotion that evokes fear, veneration and/or wonder-sometimes all at the same time. Relive the thrills of Michael Jordan’s final NBA season. Board the actual U- 505 submarine that was blown to the surface and captured by Allied forces.
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